Define the ICP and the offer in 1 page
2-3 hours, Day 1 morning
Wrote thread on agent identity 2 weeks ago. Strong fit.
Subject: 'Quick question about agent identity'. Open: yes. Reply: 24 hr.
Build a 200-row prospect list with verified emails
4-6 hours, Day 1 afternoon
Subscribed to our newsletter; hasn't tried product.
Open: yes. Bounced; bad address.
Set up a secondary sending domain (don't burn your main domain)
1-2 hours setup, 14 days warm-up (start 2 weeks before sprint)
Demoed twice; team of 8 engineers.
Open: yes. Reply: same day, demo booked.
Research each prospect: 3-bullet brief + 1 personalisation hook
1 day (Day 2), agent-driven
Open: yes. No reply yet (5 days).
Warm intro from common investor.
Draft 200 first emails (60-100 words each, 1 specific hook each)
1 day (Day 3), human reviews drafts
Send in batches over 3 days (40-70 emails/day per mailbox)
Day 4 + Day 5 over 2 days
Triage replies in real time (positive / objection / not now / not interested)
1-2 hours/day during the sprint
Send follow-up #1 to non-repliers after 3 working days
Day 8 (3 days after Day 5)
Run the post-sprint analysis and tune for the next sprint
2-3 hours, Day 12+
Book the calls and prep the pipeline
Ongoing post-sprint