Decide what's worth a 5-day launch (vs a 1-day launch)
1-2 days decision
Day 1: Product Hunt launch
Top 5 finish. 420 upvotes. 180 comments. 60 sign-ups.
Pick the launch week + define the daily themes
2-3 hours
Day 2: Show HN: deep technical post
Front page (rank 8). 380 points. 110 comments. 30 sign-ups.
Draft the narrative arc and the daily positioning
4-6 hours
Day 3: Twitter founder thread + AMA
350k impressions, 8k engagements. 90 sign-ups.
Build the asset list per day
3-4 days production
Day 4: Newsletter + LinkedIn launch post
12k newsletter opens. LI post 50k impressions. 40 sign-ups.
Pre-write the daily X threads, LinkedIn posts, and email blasts
3-5 days
Day 5: Retro + post-launch metrics
220 sign-ups total. CAC ~$3. 18% trial→paid in week 1.
Build the launch-week landing page that updates daily
1-2 days
Run Day 1: the big drop
Full day, live
Run Days 2-4: sustain the rhythm
3 full days, live
Run Day 5: the closer
Full day, live
Run the post-week analysis + repurpose
1-2 weeks post-launch