Control: $19/mo Pro
Existing pricing. ~30% trial conversion.
Pricing experiment notice. Existing keep current price.
Variant A: $29/mo Pro
+50% price. Conversion drops to ~22%. Net revenue: +10%.
Welcome email shows experimental price.
Variant B: $19/mo Pro w/ annual discount
Same price, $190/year saves $38. Conversion 28%, ARPU +15%.
Mid-experiment check-in; satisfaction survey.
Exit interview asking about price sensitivity.
Variant C: $19/mo with usage cap, $29/mo unlimited
Two-tier within experiment. Run after A/B/B vs A/B comparison.
Experiment results + decision: keep current price OR raise.