Launch tracker
Every line item from positioning to post-launch retro, in one workspace.
How to use
- Add launch items as rows below: anything with an owner and a due date.
- Use the Briefs surface for the positioning doc, the launch post, and the retro.
- Use Outreach to track who's pinging which press / customers / channels.
Phase 1: Positioning
- Pick the one-line hook
- Validate hook with 5 design partners
- Lock the headline + subhead
Phase 2: Build the surface
- Landing page copy
- Hero illustration / orb
- Pricing page (if applicable)
- Docs / changelog entry
Phase 3: Outreach
- Founder list (10–30 closest)
- Press list (5–10 outlets)
- Customer list (50+ on the waitlist)
Phase 4: Launch day
- Schedule social posts
- Final QA pass on landing page
- Founder DM scripts ready
Phase 5: Retro
Run within 7 days. What worked, what didn't, what we'd carry forward.